About the Power of Choice

The Power of Choice is a campaign supporting students, schools and parents. The campaign is focused on building resiliency and providing education to increase the number of students who are making healthy choices regarding alcohol and other substance use. The Power of Choice is an effective, data-driven community collaborative project that recognizes the power youth have to impact the quality of their lives by making choices that keep all possibilities open for a bright future.

The goals of the Power of Choice are to:

  • Reduce youth alcohol and other substance use.

  • Correct misperceptions about the risk of harm and prevalence of use.

  • Encourage family communication about not using alcohol and other substances.

  • Provide tools for parents to help them talk with their kids about not using alcohol and other substances.

The Power of Choice campaign is composed of many different components in order to ensure its effectiveness:

Illinois Youth Survey

District 203 and 204  8th grade students participate in the Illinois Youth survey every other year. Information from the survey helps to guide the development of the campaign.


Campaign Posters

Multiple 12×18 posters are displayed in the schools throughout the school year. Posters are designed with messages intended to build up protective factors that will guide students as they develop and begin making decisions that will lead them to a healthy future.

Parent Newsletters

A monthly electronic newsletter is distributed to parents in an effort to educate and encourage them to talk about the risks and consequences of underage alcohol use. Each newsletter allows parents to connect with their children in order to help pave the way for a bright future.


PowerTalk for Families 

Activities are designed to give families tools to have important conversations that reinforce skills that help young people build resilience and health.     


Power Surge and Stall Street Journals

Displayed in key areas to give students a little more information about important topics and themes connected to those protective factors highlighted in campaign posters. The middle school/junior high Power Surge issues will present a Power Surge Challenge to encourage the students to “do something powerful” with the information they learn.


Two times during the school year, The Power of Choice visits school cafeterias to help educate students on the campaign and reinforce the topics covered by the campaign.