About the Power of Choice

The Power of Choice is an effective, data-driven, outcome-based, ongoing, community collaborative project that recognizes the Power youth have to impact the quality of their lives by making Choices that keep all possibilities open for a bright future. This is a massive communications campaign taking place in all District 203 and District 204 high schools and junior high/middle schools.

The goals of the Power of Choice are to:

  • Support the majority of students who are making healthy choices.
  • Correct misperceptions about the prevalence of use.
  • Reduce underage drinking, tobacco and marijuana use.
  • Reinforce positive parenting habits.

The Power of Choice campaign is composed of many different components in order to ensure its effectiveness:

Illinois Youth Survey

District 203 and 204  8th grade students participate in the Illinois Youth survey every other year. Information from the survey helps to guide the development of the campaign.

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Campaign Posters

Five different 12×18 posters are displayed in the schools throughout the school year. Posters are designed with messages intended to build those protective factors that will guide students as they develop and begin making decisions that will lead them to a healthy future.

Parent Newsletters

A monthly electronic newsletter is distributed to parents in an effort to educate them about the campaign and provide helpful information about connecting with their children in order to help pave the way for a bright future.


PowerTalk for Families 

Activities are designed to give families tools to have important conversations that reinforce skills that help young people build resilience and health.     

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Power Surge and Stall Street Journals

Displayed in key areas to give students a little more information about important topics and themes connected to those protective factors highlighted in campaign posters. The middle school/junior high Power Surge issues will present a Power Surge Challenge to encourage the students to “do something powerful” with the information they learn.


Two times during the school year, The Power of Choice visits school cafeterias to help educate students on the campaign and reinforce the topics covered by the campaign.