The Power of Choice is a campaign supporting students, schools and parents, focused on building resiliency and providing education to increase the number of students making healthy choices regarding substance use.
The Power of Choice is a collaborative project led by 360 Youth Services in District 203 and 204 Middle and High Schools.
6th-8th Grade Campaign
Guided by local data from the Illinois Youth Survey, the campaign uses marketing materials to encourage students in the 6th-8th grade community to keep making healthy choices as they move toward their future goals.
High School Campaign
The Power of Choice uses Social Norms Marketing, an environmental prevention strategy, at the high school level. This strategy impacts everyone in the high school by using research data and a marketing plan to replace false perceptions of behavior with accurate and true behavioral norms of the population.
The parent campaign is designed to give parents the tools they need to build resilience in their children by providing parents support,encouragement and guidance as they communicate with their children about issues around tobacco, alcohol and other drug use.