6th-8th Grade Campaign 

Guided by local data from the Illinois Youth Survey, the campaign uses marketing materials to encourage students in the 6th-8th grade community to keep making healthy choices as they move toward their future goals.

High School Campaign 

The Power of Choice uses Social Norms Marketing, an environmental prevention strategy, at the high school level. This strategy impacts everyone in the high school by using research data and a marketing plan to replace false perceptions of behavior with accurate and true behavioral norms of the population.

Parent Campaign 

The parent campaign is designed to give parents the tools they need to build resilience in their children by providing parents support,encouragement and guidance as they communicate with their children about issues around tobacco, alcohol and other drug use.


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